Guaranteed Ways to Fail When Creating an Online Business

Tell your story, loud and proud. It’s all about you. Make sure the first thing a customer reads is why you’re so great. Spend money on paid ads immediately. Don’t worry about using your available network or free advertising routes first. Your friends are too busy to care and free routes don’t scale well. TargetContinue reading “Guaranteed Ways to Fail When Creating an Online Business”

Humanise Your Brand

Why does receiving a “humanised” email from a brand feel so refreshing? It’s probably because:  Most brands don’t do it. We’re not evolved to receive messages from a company. Before sending out an email or social media post, look for opportunities to humanise it. I recently emailed a bunch of customers who were waiting onContinue reading “Humanise Your Brand”