What you seek will never arrive from “more.” More is an endless cycle. It will drown you. Seek less.
Consuming content can seem productive. Especially if it’s helpful to your life. However most content consumption isn’t of real value. Whether valuable or not, consumption is often a waste of time. Production, on the other hand, can lead to real value. Planting seeds in a garden will spawn actual fruit. Reading about it won’t.
You can still succeed in life without reading the newspaper. In fact, timely information can often be a distraction. To the best of your ability, focus on the timeless. The degree to which most of the population doesn’t do this should indicate its importance.
Tell your story, loud and proud. It’s all about you. Make sure the first thing a customer reads is why you’re so great. Spend money on paid ads immediately. Don’t worry about using your available network or free advertising routes first. Your friends are too busy to care and free routes don’t scale well. TargetContinue reading “Guaranteed Ways to Fail When Creating an Online Business”
Why does receiving a “humanised” email from a brand feel so refreshing? It’s probably because: Most brands don’t do it. We’re not evolved to receive messages from a company. Before sending out an email or social media post, look for opportunities to humanise it. I recently emailed a bunch of customers who were waiting onContinue reading “Humanise Your Brand”